Cookie Policy
The Guitar Show & The Bass Show | www.theguitarshow.co.uk
Last updated: 1 September 2026
This Cookie Policy explains how The Guitar Show & The Bass Show uses cookies and similar storage or access technologies on www.theguitarshow.co.uk. It should be read alongside our Privacy Policy.
1. What Are Cookies?
Cookies are small text files or similar technologies stored on or accessed from your device when you visit a website. They can help a website work, remember choices, understand how the site is used, measure performance and, where applicable, support advertising or embedded third-party content.
2. How We Use Cookies
We may use cookies and similar technologies for the following purposes:
- Strictly necessary: to provide core website functions, security, network management and any consent-preference functionality.
- Functional / preference: to remember choices or provide enhanced website features.
- Analytics / statistical: to understand how visitors use the website and improve its performance and content.
- Marketing / advertising: to measure campaigns, understand advertising performance or support personalised advertising where used.
- Embedded content: third-party media, maps, ticketing widgets or social features may store or access information when loaded.
3. Consent and Cookie Choices
Where consent is required by law, optional cookies or similar technologies will not be used until you have made the relevant choice through our cookie banner or preference tool. On this website, Google Analytics and Google advertising/conversion technologies are treated as non-essential technologies and should be controlled through the website’s consent mechanism. You can change or withdraw your choices at any time through the cookie settings available on the website.
Certain storage or access technologies may be used without consent where a legal exception applies. For example, this can include technologies that are strictly necessary to provide a service you request. UK rules also contain specific exceptions for certain statistical and appearance/functionality purposes, subject to the conditions of those exceptions.
4. Types of Cookies We May Use
| Category | Purpose | Typical examples | Choice |
| Strictly necessary | Core site operation, security and consent preferences | Session, security and consent-management cookies | Usually always active where an exemption applies |
| Functional / preference | Remember settings or enable enhanced functions | Display, language or embedded-service preferences | Consent or another applicable exception, depending on use |
| Analytics / statistical | Measure visits and site usage to improve the website | Website analytics technologies | Consent or an applicable statistical exception, depending on implementation |
| Marketing / advertising | Campaign measurement, remarketing or personalised advertising | Advertising platform cookies or identifiers | Consent required where applicable |
| Embedded third-party content | Display videos, maps, ticketing or social content | Third-party embeds and widgets | Depends on the technology and purpose; consent may be required |
5. Cookie Register
The following cookies and browser storage technologies were identified during a scan of www.theguitarshow.co.uk. This register should be reviewed periodically and updated if the website, plugins, analytics or advertising setup changes.
| Cookie / technology | Provider | Purpose | Duration | Category |
| _ga | Google Analytics | Used by Google Analytics to distinguish visitors and collect statistical information about how the website is used. | 1 year, 1 month, 4 days | Analytics |
| _ga_* | Google Analytics | Used by Google Analytics to maintain session information and measure website usage, including page views. | 1 year, 1 month, 4 days | Analytics |
| _gcl_au | Used by Google advertising services to measure advertising and conversion performance. | 3 months | Advertisement | |
| _gcl_ls | Browser storage associated with Google advertising and conversion measurement. This is a storage technology rather than a conventional cookie. | Persistent / browser storage | Advertisement | |
| wpEmojiSettingsSupports | WordPress | Used by WordPress to determine whether the visitor’s browser can display emojis correctly. | Session | Necessary |
6. Third-Party Services
The website currently uses Google Analytics for website measurement and Google advertising technologies for advertising/conversion measurement. WordPress also uses a necessary session cookie to check emoji support. These providers may process information collected through cookies, browser storage, scripts or tags in accordance with their own privacy information. If additional third-party services, embedded media, ticketing tools or marketing technologies are added to the website, this Cookie Policy and the website’s consent settings should be reviewed and updated.
7. Managing Cookies in Your Browser
Most web browsers allow you to view, delete or block cookies through browser settings. Blocking all cookies may affect the operation of some parts of the website. Browser controls are separate from any choices made through our website’s cookie preference tool.
8. Changes to This Cookie Policy
We may update this Cookie Policy when our website, plugins, technologies, service providers or legal requirements change. We will also review the cookie register periodically, particularly after material changes to analytics, advertising or website functionality. The latest version will be published on our website with an updated revision date.
9. Contact Us
If you have questions about our use of cookies or similar technologies, please contact:
Organisation / legal name: Torn and Frayed Ltd
Postal address: Unit 12 Greenlands Business Centre, Studley Road, Redditch, United Kingdom, B98 7HD
Email: info@theguitarshow.co.uk