Privacy Policy
The Guitar Show & The Bass Show | www.theguitarshow.co.uk
Last updated: 1 September 2026
This Privacy Policy explains how The Guitar Show & The Bass Show (a trading name of Torn and Frayed Ltd) (referred to as “we”, “us” or “our”) collects, uses, stores and protects personal information when you use our website, contact us, join our mailing list, interact with us as an exhibitor or supplier, or attend our events.
1. Who We Are
We organise and promote The Guitar Show & The Bass Show in the United Kingdom. For the purposes of UK data protection law, the data controller is:
- Organisation / legal name: Torn and Frayed Ltd
- Trading name: The Guitar Show & The Bass Show
- Postal address: Unit 12 Greenlands Business Centre, Studley Road, Redditch, United Kingdom, B98 7HD
- Email: info@theguitarshow.co.uk
2. Personal Information We May Collect
Depending on how you interact with us, we may collect:
- Identity and contact information, such as your name, email address, telephone number, company name and job title.
- Information you provide when making an enquiry, applying to exhibit, sponsoring an event, entering a competition or otherwise contacting us.
- Mailing-list and marketing preferences, including records of consent, subscription and unsubscribe requests.
- Event-related information, such as ticket or booking information supplied to us by a ticketing provider where appropriate.
- Technical and usage information, such as IP address, device and browser information, pages visited, referral information and interactions with our website, subject to applicable cookie and tracking rules.
- Photographs, video or audio captured at our events where event filming or photography takes place.
- Any other information you choose to provide to us.
3. How We Collect Personal Information
We may collect information:
- directly from you through website forms, email, telephone, event enquiries, exhibitor communications or mailing-list sign-ups;
- through our website and permitted cookies or similar technologies;
- from service providers such as ticketing, email marketing, website hosting, analytics or event-management providers; and
- from publicly available business sources or professional contacts where relevant to our event and exhibitor activities.
4. How and Why We Use Your Information
| Purpose | Typical information | Lawful basis |
| Responding to enquiries and communicating with you | Contact details and enquiry content | Legitimate interests and/or steps before entering a contract |
| Managing exhibitor, sponsor, supplier or commercial relationships | Contact, company and transaction information | Contract and legitimate interests |
| Administering events and ticket-related matters | Contact and booking information | Contract and legitimate interests |
| Sending newsletters and promotional updates | Name, email and marketing preferences | Consent, or legitimate interests where permitted by law |
| Operating, securing and improving our website | Technical and usage information | Legitimate interests and, where required, consent or an applicable cookie/storage exception |
| Meeting legal, regulatory, accounting or security requirements | Relevant records and correspondence | Legal obligation and/or legitimate interests |
| Event photography and filming for reporting and promotion | Images, video and audio | Legitimate interests, with appropriate notices and consideration of individual rights |
5. Marketing Communications
If you subscribe to our mailing list or otherwise agree to receive marketing, we may send you news about The Guitar Show & The Bass Show, exhibitors, artists, ticket releases, competitions and related event updates. You can unsubscribe at any time by using the unsubscribe link in a marketing email or by contacting us.
Where we rely on consent, withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
6. Ticketing and Third-Party Services
Our website may link to or integrate with third-party services, for example an external ticketing platform, email marketing provider, analytics service, embedded media provider or social media platform. These organisations may process personal information under their own privacy notices. Where a third party acts as our processor, we require it to handle personal information appropriately and only for authorised purposes.
7. Event Photography and Filming
Photography and filming may take place at The Guitar Show and The Bass Show for event coverage, archival and promotional purposes. We may use resulting images or footage on our website, social media channels, marketing materials and future event promotions. We will use appropriate signage or other notices at events. If you have a concern about a particular image or recording of you, please contact us using the details in this policy.
8. Sharing Your Personal Information
We may share personal information where reasonably necessary with:
- website hosting, IT, security and technical support providers;
- email marketing and communications providers;
- ticketing, registration and event service providers;
- professional advisers such as accountants, insurers or legal advisers;
- venues, contractors or suppliers where necessary for event delivery;
- regulators, law-enforcement bodies or other authorities where required by law; and
- a purchaser, successor or adviser in connection with a business reorganisation, sale or transfer.
We do not sell personal information to third parties.
9. International Transfers
Some service providers may process personal information outside the United Kingdom. Where this happens, we take reasonable steps to ensure that an appropriate lawful transfer mechanism and safeguards are in place, where required.
10. How Long We Keep Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet legal, accounting, tax, contractual, security and dispute-resolution requirements. Retention periods vary according to the type of information and our relationship with you. Marketing records may be retained while you remain subscribed and for a reasonable period afterwards so that we can respect suppression or unsubscribe requests.
11. How We Protect Information
We use reasonable technical and organisational measures designed to protect personal information against accidental loss, misuse, unauthorised access, alteration or disclosure. No internet transmission or storage system can be guaranteed to be completely secure.
12. Your Data Protection Rights
Depending on the circumstances, UK data protection law may give you rights to:
- request access to personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to erase your personal information in certain circumstances;
- ask us to restrict the way we use your information;
- object to certain processing, including certain direct marketing;
- receive certain information in a portable format;
- withdraw consent where processing is based on consent; and
- raise a complaint about how your information is handled.
These rights are not absolute and exemptions may apply. We may need to verify your identity before acting on a request.
13. Cookies
Our website uses cookies and similar technologies. Please see our separate Cookie Policy for information about the types of technologies used, their purposes and how you can manage your choices.
14. Links to Other Websites
Our website may contain links to websites operated by third parties. We are not responsible for the privacy practices of those third-party websites, and you should review their privacy information before providing personal data.
15. Children
Our website and events may be of interest to families and young people. We do not knowingly use the website to collect personal information from children for marketing without an appropriate lawful basis and, where required, suitable parental or guardian involvement. If you believe a child has provided personal information to us inappropriately, please contact us.
16. Complaints
Please contact us first if you have a concern about our use of your personal information. You also have the right to complain to the UK Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our activities, services, legal obligations or website. The latest version will be published on our website with an updated revision date.
18. Contact Us
For questions about this Privacy Policy or to exercise a data protection right, please contact:
Organisation / legal name: Torn and Frayed Ltd
Postal address: Unit 12 Greenlands Business Centre, Studley Road, Redditch, United Kingdom, B98 7HD
Email: info@theguitarshow.co.uk